The origin of Haagen Daaz Ice Cream.
Reuben Mattus, a young entrepreneur with a passion for quality & a vision for creating the finest ice cream, worked in his mothers ice cream business selling fruit ice & ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients.
The family business grew & prospered throughout the 1930s, 40s & 50s, & by 1961 Mr. Mattus decided to form a new company dedicated to his ice cream vision. He called his new bran-d Häagen-Dazs, to convey an aura of the old-world traditions & craftsmanship to which he remained dedicated.
Häagen-Dazs started out with only three flavors: vanilla, chocolate & coffee. But Mr. Mattus passion for quality soon took him to the four corners of the globe. His unique ice cream recipes included dark chocolate from Belgium & h& picked vanilla beans from Madagascar, creating distinctive & indulgent taste experiences.
The Häagen-Dazs bran-d quickly developed a loyal following. Its early success was created by word of mouth & praise. Without the benefit of advertising the story of an incredibly rich & creamy confection spread rapidly. At first, it was only available at gourmet shops in New York City, but soon distribution exp&ed throughout the east coast of the U.S., & by 1973 Häagen-Dazs® products were enjoyed by discerning customers throughout the United States. Then in 1976, Mr. Mattus daughter Doris opened the first Häagen-Dazs® shop. It was an immediate success, & its popularity led to a rapid expansion of Häagen-Dazs shops across the coun-ty.
In 1983 Mr. Mattus agreed to sell Häagen-Dazs to The Pillsbury Company, which remained committed to the tradition of superior quality & innovation on which Häagen-Dazs was founded. Since then, it has become a global phenomenon, available in 54 coun-ties. But the same careful attention to quality that Reuben Mattus built into every Häagen-Dazs® product, remains today. Ice Cream lovers the world over now recognize the unique Häagen-Dazs logo as synonymous with the ultimate super-premium ice cream.
Since the beginning, Häagen-Dazs has sought to innovate & bring new frozen dessert experiences to its customers, including distinctive flavors such as Vanilla Swiss Almond, Butter Pecan & Dulce de Leche to name just a few. Häagen-Dazs was also the first to introduce the world to ice cream bars for a grown up palate, with the introduction of the Häagen-Dazs® ice cream bar line in 1986. Other super premium innovations followed, with Frozen Yogurt in 1991 & Sorbet in 1993.
To this day, Häagen-Dazs remains committed to developing exceptional new super premium frozen dessert experiences, releasing new flavors every year.
The family business grew & prospered throughout the 1930s, 40s & 50s, & by 1961 Mr. Mattus decided to form a new company dedicated to his ice cream vision. He called his new bran-d Häagen-Dazs, to convey an aura of the old-world traditions & craftsmanship to which he remained dedicated.
Häagen-Dazs started out with only three flavors: vanilla, chocolate & coffee. But Mr. Mattus passion for quality soon took him to the four corners of the globe. His unique ice cream recipes included dark chocolate from Belgium & h& picked vanilla beans from Madagascar, creating distinctive & indulgent taste experiences.
The Häagen-Dazs bran-d quickly developed a loyal following. Its early success was created by word of mouth & praise. Without the benefit of advertising the story of an incredibly rich & creamy confection spread rapidly. At first, it was only available at gourmet shops in New York City, but soon distribution exp&ed throughout the east coast of the U.S., & by 1973 Häagen-Dazs® products were enjoyed by discerning customers throughout the United States. Then in 1976, Mr. Mattus daughter Doris opened the first Häagen-Dazs® shop. It was an immediate success, & its popularity led to a rapid expansion of Häagen-Dazs shops across the coun-ty.
In 1983 Mr. Mattus agreed to sell Häagen-Dazs to The Pillsbury Company, which remained committed to the tradition of superior quality & innovation on which Häagen-Dazs was founded. Since then, it has become a global phenomenon, available in 54 coun-ties. But the same careful attention to quality that Reuben Mattus built into every Häagen-Dazs® product, remains today. Ice Cream lovers the world over now recognize the unique Häagen-Dazs logo as synonymous with the ultimate super-premium ice cream.
Since the beginning, Häagen-Dazs has sought to innovate & bring new frozen dessert experiences to its customers, including distinctive flavors such as Vanilla Swiss Almond, Butter Pecan & Dulce de Leche to name just a few. Häagen-Dazs was also the first to introduce the world to ice cream bars for a grown up palate, with the introduction of the Häagen-Dazs® ice cream bar line in 1986. Other super premium innovations followed, with Frozen Yogurt in 1991 & Sorbet in 1993.
To this day, Häagen-Dazs remains committed to developing exceptional new super premium frozen dessert experiences, releasing new flavors every year.
